Edwardsburgh, ON, May 11, 2022- PRESS RELEASE - Purplefarm Genetics, a cannabis company in Johnstown, Ontario, has announced that it has entered into a business partnership with U.S. based Tyson 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson’s recently formed cannabis company. Through the partnership, Tyson 2.0 and Purplefarm Genetics will aim to bring innovative, craft cannabis products, develop curated content and create a customized brand strategy across Canada.
The undisputed heavyweight champ first began using cannabis to promote relaxation and concentration. Mike Tyson said, “I wish I discovered the many benefits of cannabis earlier in my boxing career. Cannabis brings relief and repair to the mind and body, and it has changed me for the better. Through Tyson 2.0 cannabis products, tested and approved by me, I can now share that gift of cannabis with others seeking greater wellness."
Purplefarm Genetics produced proprietary genetics for Tyson 2.0’s TKO, a craft strain which will be available in 7-gram bags starting in mid-May 2022. Grown in Purplefarm’s dedicated cultivation facility, all of the flower in this collection is trimmed, dried, and packaged by hand utilizing only the top portion of the bud while discarding the middle sections. Tyson 2.0 will also sell its ear-shaped edibles, Mike’s Bites, beverages and concentrates in collaboration with Purplefarm Genetics retailers. The products will first be available starting in May across British Columbia followed by Quebec and Ontario, Canada’s largest and most populous provinces in Fall of 2022.
Purplefarm Genetics’ mission is to grow unique cultivars with consistently rich cannabinoid and terpene profiles for the Canadian medical and recreational markets. With a commitment to operational transparency and cultivation excellence, the Purplefarm Genetics’ team will bring to the Canadian market incomparable cannabis products that can only be derived through innovative, precision agriculture.
“We are honored to collaborate with Purplefarm Genetics, one of the leading cannabis producers in Canada known for unrivaled quality, to bring Tyson 2.0 TKO and Mike Bites to Canadians nationwide,” said Mike Tyson, Chief Brand Officer and co-founder of Tyson 2.0.
“The partnership with Purplefarm Genetics is a major milestone for Tyson 2.0. Our Canadian presence further solidifies our mission to bring only the best flower to cannabis consumers,” says Adam Wilks, CEO of Tyson 2.0. “Taking the brand to Canada, where I was born and raised, makes this partnership even more special. We continue to see strong global demand for Tyson 2.0 products and look forward to working together with Purple Farm to bring Tyson 2.0 premium products across Canada.”
According to the agreement, Purplefarm Genetics and Tyson 2.0 have an initial license for a two-year term with the option for a two-year extension period.
“Tyson 2.0 is a brand about legacy and reinvention. Purplefarm has a long history in the cannabis space, but we are equally proud about our ability to consistently bring something new. We are ecstatic to be aligned with such an amazing brand and to jointly launch our flower for Canadians,” said Mitchell Alswiti, founder and master grower of PurpleFarm Genetics.